Loom Performance Videos
In fall of 2025 I served as the lead motion designer to create performance marketing videos for Loom to showcase its screen recording and AI capabilities. These performance videos were also created to help increase awareness of Loom, mainly targeting marketing, product, and engineering teams and their use cases. Three videos were created to highlight each team, and were then edited to 1:1, 16:9, and 9:16 aspect ratios with durations of 30 seconds and 15 seconds.
In addition to storyboarding and animation, I partnered with a copywriter, designer, and an art director during the script making and style frame processes to better translate the breadth of Loom’s capabilities into clear, concise, and visually engaging videos.
