Storyboards

Atlassian for Nonprofits

During the summer of 2025, I had the opportunity to work alongside the Atlassian Foundation to create an overview video announcing the release of “Atlassian for Nonprofits.” The key result of this video reflected the team’s commitment to shared value. The Atlassian Foundation supports not-for-profits (NFPs) through funding, product discounts and employee engagement, empowering them to achieve greater impact.

With the help of this video, The Foundation team aimed to increase the YoY (year-over-year) growth rate of Atlassian’s nonprofit and social enterprise MAU (monthly active users) on Atlassian apps from 18% (our YoY growth rate from FY24 to FY25) to 20% (our target YoY growth rate from FY25 to FY26).

For this project I acted as the lead motion designer, working closely with our design director and copywriter to develop a strong visual language, script, storyboards, and ensuring a strong visual narrative during the animation process.

During the animation process, I had the support of Melli Lawrence and George Harbeson, who ensured that animated assets were created in a manner that was consistent with our motion and brand guidelines, all while creating something that was truly bespoke for The Foundation team.